Show Review (2017)
SHANGHAI (CHINA), July 5, 2017.
Aquarama 2017 closed successfully on May 29th at Guangzhou Import & Export Fair Complex, attracting more than 38000 visitors in 4 days.
The 16th edition marked the second year of Aquarama in China, after 26 years in Singapore. The show is betting on profound changes in the regional market and industry dynamics.
During the first 2 days, 9652 qualified buyers from 62 countries visited the event, showing strong interest in all represented exhibits: accessories manufacturers, fish exporters, international brands, solutions for large and public aquariums and aquaculture technologies. Overseas visitors represented 30.9% of all attendees – less in proportion but higher in absolute numbers than the 2016 edition. Exhibitors especially reported the high quality of buyers, including a significant number of leads from new markets, making Aquarama a platform that is definitely much more than a nice place to meet old friends. Record orders were placed on the show floor and during factory tours organized right after the event.
On consumer days (held during the Dragon Boat Festival), the show welcomed a record number of 28773 visitors, mainly from the densely populated Guangdong province. One of the key objectives for Aquarama in China is to build a new generation of aquarium lovers and develop brand loyalty among new hobbyists. Both the organizer and exhibitors put special efforts into developing interest among younger generations: several onsite activities were organized for kids and students, in particular a much-appreciated hands-on angling and discovery for the youngsters, fish photography trainings and many other on-site public seminars. Many exhibitors’stands were partially reorganized overnight to switch from trade to branding functions.
With over 1,000 tanks entered overall from nearly 450 domestic and overseas participants, and with over 45 judges from 14 countries, the Aquarama fish competitions, allied to the fully subscribed and hugely successful farm visits, proved again that ornamental fish remain a key and certainly the most unifying aspect of the Aquarium Industry. The competitions were organized jointly with local and international partners, carefully selected for their track record of professionalism and ability to pay attention on details. The traditional fish farm tour took visitors from 15 countries to 3 important farms in South-China, specializing in Goldfish, Tetra and Discus.
Once again, Aquarama hosted high-quality trade and public seminars, with a strong desire to bring together a wide range of opinions and ideas from all over the world, leading to passionate debates during the show. In 2017, a special focus was put on Marine Aquarium.
Aquarama will come back on 22-25 August 2018 in an all-new presentation to take place in Shanghai, co-located with Asia’s largest exhibition for dogs, cats and small pet products: Pet Fair Asia. The two events will gather 1400 exhibitors on a world-record 125,000sqm space, with 40,000 professionals and more than 110,000 consumers expected.
Show website : http://www.aquarama.com.cn
Inquiries: Yannick Verry – Project Manager
Tel: +86 21 6195 6016