Show Review (2018)
SHANGHAI (CHINA), September 7, 2018.
Aquarama 2018 closed successfully on August 25th at Shanghai New International Expo Center (SNIEC), attracting more than 47000 visitors in 4 days. The 17th edition marked the third year of Aquarama in China, after 26 years in Singapore. The show is betting on profound changes in the regional market and industry dynamics.
During the first 3 days, 12618 qualified buyers from 65 countries visited the event, showing strong interest in all represented exhibits: accessories manufacturers, fish exporters, international brands, solutions for large and public aquariums and aquaculture technologies. Overseas visitors represented 28.6% of all attendees. Exhibitors especially reported the high quality of buyers, including a significant number of leads from new markets and record orders placed on the show floor.
During the week-end, the giant exhibition for pet supplies Pet Fair Asia drew more than 145000 end users. 21% of the public (35000 persons) visited the Aquarama hall, dedicated to aquariums, reptiles, pond and garden products. One of the key objectives for Aquarama in China is to build a new generation of aquarium lovers and develop brand loyalty among new hobbyists. Both the organizer and exhibitors put special efforts into developing interest among younger generations: several onsite activities were organized for kids and students, in particular a much-appreciated hands-on angling and discovery for the youngsters, fish photography trainings and many other on-site public seminars. Many exhibitors’stands were partially reorganized overnight to switch from trade to branding functions.
With over 1,000 tanks entered overall from nearly 450 domestic and overseas participants, and with over 45 judges from 14 countries, the Aquarama fish competitions, allied to the fully subscribed and hugely successful farm visits, proved again that ornamental fish remain a key and certainly the most unifying aspect of the Aquarium Industry. The Pleco competition was added to existing contests for Goldfish, Arrowana, Betta, Guppy and Discus. The competitions were organized jointly with local and international partners, carefully selected for their track record of professionalism and ability to pay attention on details. The traditional fish farm tour took visitors from 15 countries to 3 important farms, specializing in Goldfish, Tetra and Discus.
Once again, Aquarama hosted high-quality trade and public seminars, with a strong desire to bring together a wide range of opinions and ideas from all over the world, leading to passionate debates during the show. In 2018, a special focus was put on marine aquarium and particularly on the recent coral trade issues.
Aquarama will come back in 2019. Dates will be announced soon.
Show website : http://www.aquarama.com.cn
Inquiries: Yannick Verry – Project Manager
Tel: +86 21 6195 6016