Aquarama rebirth and what it says about the Aquaria industry
Earlier this year, the landmark aquaria show Aquarama has announced it would now take place annually in Guangzhou (China). A sign of change within the industry?
There is absolutely no doubt an inevitable revolution is going through the ornamental fish and aquarium accessories industries. Regulations for fish trade are getting incredibly strict, while production and sales channels for livestock and supplies are evolving rapidly. In Asia for instance, distribution networks are starting to take shape in most countries, taking over the role of regional distributors. While this hopefully reduce the number of intermediaries, increase margins for all parties, improve the product traceability, it definitely brings brands and exporters to the point where they need to do more than push boxes.
Retailers and consumers want to better understand what they are doing, they want to be empowered and feel they are the custodians of best practices for this very special hobby. Everywhere, and especially in developing markets (including those with a long history of fish keeping hobby), the need for education, client support and proactive communication from industry suppliers and brands has never been so strong. But there’s still a long way to go for both ends of the Aquaria sector to achieve the incredible results and professionalism we currently notice in the pet industry.
It is with this issue in mind that the “next-gen” Aquarama is moving to Guangzhou, the heart of the aquarium accessories industry and a large reservoir of fish-kipping hobbyists. The show aims to be a comprehensive business accelerator ecosystem, gathering companies from every step of supply chain and giving them the benefit of prime exposure in a decisive market for the future, and a well-known global sourcing hub for aquarium products. Along with the show will take place business strategy and marketing workshops; forum on the evolution of the trade business, educational programs by exhibitors, business talks and trade matchmaking reserved for exhibiting companies.
Additionally, On-site activities (International Fish Competition, Aquascaping, Farms and Factories visits, games and lucky draws) will complete Aquarama for a true celebration of the Aquarium world.
For information, please contact: