Aquarama 2016 Post-Show Report
GUANGZHOU (CHINA), Sept.29, 2016.
Aquarama 2016 closed successfully on September 25th at Guangzhou Import & Export Fair Complex, attracting more than 33000 visitors in 4 days.
The 15th edition marked a new beginning for the event. Relocated to Guangzhou after 26 years in Singapore, the show is betting on profound changes in the regional market and industry dynamics.
During the first 2 days, 7926 qualified buyers from 61 countries visited the event, showing strong interest in all represented exhibits: accessories manufacturers, fish exporters, international brands, solutions for large and public aquariums and aquaculture technologies. Overseas visitors represented 34.7% of all attendees – less in proportion but higher in absolute numbers than the show in Singapore. Exhibitors especially reported the high quality of buyers, who placed all-time record orders on the show floor and during factory tours organized right after the event.
On consumer days, the show welcomed a record number of 25386 visitors, mainly from the densely populated Guangdong province. One of the key objectives for Aquarama in China is to build a new generation of aquarium lovers and develop brand loyalty among new hobbyists. Special efforts were put into developing interest among younger generations: several onsite activities were organized for kids and students, in particular a much-appreciated hands-on aquascaping masterclass with the cream of the industry (Oliver Knott, Filipe Oliveira).
With over 1,000 tanks entered overall from nearly 450 domestic and overseas participants, and with over 45 judges from 15 countries, the Aquarama fish competitions, allied to the fully subscribed and hugely successful farm visits, proved again that ornamental fish remain a key and certainly the most unifying aspect of the Aquarium Industry. The competitions were organized jointly with local and international partners, carefully selected for their track record of professionalism and ability to pay attention on details. The traditional fish farm tour took visitors from 15 countries to 3 important farms in South-China.
Once again, Aquarama hosted high-quality trade and public seminars, with a strong desire to bring together a wide range of opinions and ideas from all over the world, leading to passionate debates during the show. Dr. Gerald Bassleer, Heiko Bleher, as well as representatives from the Asia-Pacific Ornamental Fish Union shared their thought about the future of the industry. They served to lay the foundation for several significant collaborative initiatives between private and public aquariums, accessories manufacturers and ornamental aquatic sectors that would hopefully lead to increased interest in aquarium keeping with its numerous associated benefits for all the stakeholders.
Aquarama will come back on 26-29 May 2017 with 2 additional new halls, gathering more accessories suppliers, fish exporters, international brands, solution for public aquariums and breeders. Along with exhibits, the fish competition will be extended to additional categories, trade seminars reorganized in all-new format, consumer activities reinforced to develop a new generation of aquarium hobbyist and co-located activities brought one step further.
Inquiries: Yannick Verry – Senior International Sales & Marketing Manager
Tel: +86 21 6195 6016